Why You Need A Blog – Sharing Your Awesomeness With The World
Most of us have something in our lives that we’re passionate about. Something that makes our eyes light up when we talk about it, and possibly start talking faster or waving our arms around wildly with excitement. OK maybe not this last one so much, but still – you know what I mean. You can tell when you’re talking to someone who is excited about something, and you yourself have felt this when you talk about your passion.
We like to talk about things that we know about, or that we’re interested in. This could be any number of things:
- A hobby we’ve been enjoying for a long time (“I just cross stitched a pillow for my dog”)
- A sport (“Why the Cowboys are totally going to win this year”)
- Our love of travel (“I just got back from Indonesia and boy are my arms tired”)
- Our work, or what we do for a living (“why you should totally buy a car from my inventory of 10,000 used Geo Trackers”)
- Handy tips we want to share with others (“how to clean your oven like a boss!”)
- Anything else you can think of, really!
Sometimes our hobbies can turn into small businesses, or side projects, or enough people ask for your vegan cupcake recipe that you might decide to put up a web site to share your expertise. Or, you might own and run a small business for your main gig, relying on the internet or social media to help drive traffic and bring in customers. If any of this sounds like a situation you’re in, guess what – you need a blog.
Are you SURE I need a blog? Why do I need a blog? What is a blog?
Well, you probably know what a blog is by now – but let me tell you why you absolutely need one.
Sharing information through blogging is a necessity – but it also can be a tremendous help to your online endeavors. Here are a few reasons why:
- Writing a blog post about your business, or what you’re passionate about, lets you share your knowledge with everyone, everywhere
- By sharing your knowledge and passion, you are positioning yourself as an expert in your field / hobby / area of specialization
- If you are doing business online, or wanting to create a business out of your web site, having a blog needs to be part of your branding strategy
Share Your Knowledge
If you are passionate about a certain subject, you want to tell the world about it! And why not? You know a lot about your subject matter, and you want to share your expertise with others. Chances are, people are already coming to you with questions or problems – maybe you’re already known as the “go-to guy” for, say, how to pour the perfect espresso shot, or how, when and where to plant the perfect potato garden. If you share that knowledge through regular blogging, people will have a chance to be enlightened with your wisdom. And this will make them happy.
Share Your Knowledge… And Be The Expert
So let’s say you start blogging about all the great vegan cupcakes you are baking. You share photos of the double espresso mocha vegan cupcakes that you baked for Aunt Lillian’s 4th wedding. You share the story of the near catastrophe you had when the cat almost started eating your vegan cupcake batter, and how the oven didn’t heat right but you saved the day by improvising, MacGyver style, and got the oven working again. And then you give the recipe for the espresso frosting, and maybe tell the story of how Aunt Lillian’s 4th wedding went down.
Alright – so this might be a pretty extreme blog post – but you get the idea! You didn’t just share a recipe. You told a story. In this case it was a funny story, and hopefully everything came out great in the end (we’ll see how Aunt Lillian’s 4th wedding turns out…)
You created an engaging story of how you mastered a situation, you shared information, and you captivated your readers.
All of this makes you an EXPERT. People look to you for knowledge and information, and they stay because you present it in an interesting way. This is blogging.
Create A Solid Branding Strategy
Adding a blog to your web site not only positions you as an expert in your subject matter, it also can and should be an integral part of your overall online strategy – and your branding. According to various web stats, blogs are considered the 5th most trusted source for accurate information. While it’s true that any yahoo can put up a blog and write whatever they want, the good, reliable and accurate sites rise to the top, and have a reputation of being a good place to go for trustworthy information.
But don’t just take my word for it! Here’s an interesting Hubspot article explaining more.
But I Don’t Like Writing! I’m Not A Good Writer! And Despite Your Suggestions, I Don’t Know What To Write About!
Yeah, I feel your pain. I mean, we all run into thoughts like that. Some people would rather get their teeth cleaned – including getting x-rays – than sit down to write a blog post. Maybe you’re scared that your grammar sucks (or maybe your grammar really does suck). Or you don’t have time to blog (this is a BIG one, especially if . These are all legitimate reasons not to blog! There, you heard me say it. You have been absolved from writing blog posts. But you have NOT been absolved from starting a blog.
It’s simple – I can write your blog posts for you.
Blogging The Easy Way – Hire A Partner
That’s right – you can hire someone to help you blog, or even create all your blog posts for you. Depending on how often you want to publish new content, and how long each post will be, hiring a writer to take care of your blogging can be a very reasonable expense. A writer will work with you to develop the right kind of content for your web site. They’ll use your knowledge and expertise, and create something beautiful and wonderful and it will be so awesome it will even smell good.
A writer will do the heavy lifting, and you sit back and reap the rewards! That sounds great to me! But I am a writer, so I’m kind of biased here.
In Part 2 of this article, we’ll look at why you need blogging from an SEO and Marketing standpoint.
If you have any questions about blogging, or would like to enquire about my blogging and writing services, contact me here. I’d love to hear from you!